Building a brand is a process similar to building a house in that there must be a proper sequence of events that are interconnected and build on each other. And like a foundation for your house, a good brand strategy is step one. Without it the house crumbles.
We strive to keep our brand strategy process simple, focused and fluid.
Honestly, we hate overdoing things. Sure, you could spend tens of thousands of dollars on market research, pull together a big team, interview extended relatives of the CEO and generally bloat the timeline and deliverables of a strategy session to increase the perception of value. But we don’t believe that’s all necessary to doing great work.
We’d rather just get in a room with you, spend some time with your team, ask a lot of questions and get a feel for your culture. Then, we’ll talk. And think. And synthesize. And align.
Our goal is to boil things down to the core or essence of your brand and define your brand story with the following questions:
- What makes you different from everyone else?
- What’s your brand personality like?
- Who’s your tribe? What do they care about?
- Where are you going as a business/brand?
- How can we get there?
After we go through some exercises with you we’ll distill the most important things into a simple Creative Brief. This will inform all the design work we do moving forward.
To use another metaphor, a good brand strategy is like the root system to a tree. How tall it grows and how healthy it blooms depend on what’s beneath the soil.
So whether you’re a startup or a business that’s been around for decades, our brand workshop is a fantastic way to re-establish, define and align your brand identity. Our brand strategy process will be sure to set you up for success for years to come.
Not sure where to start? See if our Brand Workshop is right for you. Want to read a little more? Check out our post on Brand Identity is the Most Fundamental Business Advantage.
Seth is one of the best designers I’ve ever worked with. He seeks to understand the entire strategy before offering creative solutions, and has an incredible ability to make an idea come alive from a visual perspective. I continue to trust him as a go-to resource for creative concepting, design, and branding.
– Ali Schwanke, Marketing Strategist + Business Consultant