High-level graphic design will always work within and from a brand identity framework, and extend your brand elements in unique ways to create materials that represent your company, effectively communicate your message and leave a positive impression on people.
Once we have a solid brand strategy established and we’ve crafted a creative and memorable brand identity, we’re ready to design all sorts of materials. This is traditionally called graphic design. And even though the term may sound old-fashioned today, it’s principles and practice are essential to a healthy, vibrant brand.
Design always affects people at an emotional level, whether they realize it or not. Consider the following statistics:
- 90% of the information sent to the brain is visual.*
- 1/3 of consumer decision-making is based on packaging*?
- Consumers’ first impressions of a website are 94% design-related*?
- Hear a piece of information, and three days later you’ll remember 10% of it. Add a picture and you’ll remember 65%.*
Additionally, have you considered the psychology of color on the human mind? Do you know why you’re drawn to certain brands and other brands don’t connect to you at all? Have you thought about how there are a thousand sub-conscious reactions to packaging, advertising and printed materials within your own mind every day?
Harnessing the power of these things makes for smart, effective and emotionally engaging design that can absolutely drive your business forward and take your brand to the next level.
So whether it’s packaging, marketing collateral such as brochures or posters or cards, or publications, we’ll deliver high-caliber work that creates an emotional engagement with your audience they won’t soon forget.
If you believe quality design can elevate your business, let’s talk. We’d love to hear how we can help.
I cannot tell you how many designers we went through before we found Seth. Not only does he find a way to bring your vision to life, he is amazing under pressure. As a start-up company there are often times when emergencies pop up and you need something turned around quickly. Seth has never let us down and our only regret is that we can’t hire him full time!
Collin Wallace, Founder at InterestMe
Still not convinced? Check out our post on The Art of Differentiation.