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From our Journal

I write to discover what I know. –Flannery O'Connor

The best-laid plans of work & life often go awry.

A couple weeks ago, on a Saturday afternoon, I went to wake my 3-month old foster son to feed him his bottle and found him not breathing. His face was yellow and his body limp,…

WonderWild accepted to clutch, brand identity studio

WonderWild is now featured on Clutch

A B2B firm based in Washington DC, Clutch produces ratings and reviews for software and professional service providers. WonderWild is excited to announce our inclusion on the site alongside many other reputable branding agencies.  …

Keep the Main Thing the Main Thing

There’s a lot of noise in this world. Everywhere we turn, distractions clamor for our attention and affection. Perhaps never has this been more true than in our age of social media megalomania.  Not all…

Our Philosophy on Pricing

A lot of agencies bill by the hour. It’s straightforward, conventional, and it feels safe. But what you measure is what you value, and if you look underneath the T&M (Time and Materials) model, you’ll…

Back to Branding Basics

What exactly is “branding”, anyway? It seems to be a word that is loosely defined in many ways by many different people, depending on their perspective. First, a brand is more than your logo. It…

Some things we believe

We believe in the power of design. A recent study found that when people distrust websites, 94% of the time they cite design-related reasons (compared to 6% content related). If you want your print and…

Sophistication can be simple

Sometimes great work is complicated. Maybe there are lots of stakeholders, decision makers, primary and secondary audiences, marketing messages and agency reps involved. Maybe you’re building a complex software system that’s never been built. Or…

The value of instinct

“Instinct is as important as intellect, it’s just harder to sell. ” — Matt Stevens   Instinct is a tricky word. It can be ambiguous, fleeting, and invisible. It’s an intangible quality we seek for, foster…

The end game of design

One of the most valuable (and painful) lessons I’ve learned along my way is the ultimate purpose of design: to solve business solutions. It might sound obvious, and it might be something most designers would…

Focus is the antidote to mediocrity

Focus is a powerful thing. Focus is necessary for momentum, which is essential for efficiency, which is critical to profitability. It’s also a matter of excellence. Distractions dilute the process, which in turn weakens outcome….

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