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From our Journal

I write to discover what I know. –Flannery O'Connor

branding and packaging, Craft Food & Beverage Packaging Articles, cpg packaging, fmcg packaging, design

Unpacking the Top Craft Food & Beverage Articles from 2018 Q1

Let’s start with this: 65% of consumers have tried something new because of the packaging.* As we continue to focus on branding and design for craft food & beverages, we’ve been doing our due diligence…

HOW Design Conference Recap, Boston, packaging conference

HOW Design Live Conference Recap

  Last week, I had the privilege of attending HOW Design Live conference in Boston for the first time. It was time well spent as I heard a variety of speakers discuss topics such as…

The art of differentiation, brand identity, branding, graphic design, visual identity

The Art of Differentiation

This is how brand identity designer David Brier defines branding. And I love it. I love it because the word “brand” is so ambiguous. We’ve written on this topic previously, attempting to create some clarity…

invest in your brand, branding, brand identity, brand investment

Your Brand is Your Most Valuable Employee

Consider your employees or the employees around you. Each one has a unique role within the company and a unique value it brings to the product or service you offer. Ideally, each one is contributing…

Brand Identity, branding, brand identity is a business advantage

Brand Identity Is The Most Fundamental Business Advantage

There’s only one you. Are you capitalizing on the incredible opportunity your brand identity provides? A multitude of variables goes into who you are as a business or product and how that’s expressed as a…

packaging articles, brand identity, packaging, packaging design

Why Packaging Matters – Top 5 Packaging Articles from 2017

You probably already believe that package design is important, but do you fully understand it’s power? This small but mighty discipline provides an opportunity to create meaningful differentiate, emotionally engage in a split-second, and lift…

The best-laid plans of work & life often go awry.

A couple weeks ago, on a Saturday afternoon, I went to wake my 3-month old foster son to feed him his bottle and found him not breathing. His face was yellow and his body limp,…

WonderWild accepted to clutch, brand identity studio

WonderWild is now featured on Clutch

A B2B firm based in Washington DC, Clutch produces ratings and reviews for software and professional service providers. WonderWild is excited to announce our inclusion on the site alongside many other reputable branding agencies.  …

Keep the Main Thing the Main Thing

There’s a lot of noise in this world. Everywhere we turn, distractions clamor for our attention and affection. Perhaps never has this been more true than in our age of social media megalomania.  Not all…

Our Philosophy on Pricing

A lot of agencies bill by the hour. It’s straightforward, conventional, and it feels safe. But what you measure is what you value, and if you look underneath the T&M (Time and Materials) model, you’ll…

Back to Branding Basics

What exactly is “branding”, anyway? It seems to be a word that is loosely defined in many ways by many different people, depending on their perspective. First, a brand is more than your logo. It…

Some things we believe

We believe in the power of design. A recent study found that when people distrust websites, 94% of the time they cite design-related reasons (compared to 6% content related). If you want your print and…

Sophistication can be simple

Sometimes great work is complicated. Maybe there are lots of stakeholders, decision makers, primary and secondary audiences, marketing messages and agency reps involved. Maybe you’re building a complex software system that’s never been built. Or…

The value of instinct

“Instinct is as important as intellect, it’s just harder to sell. ” — Matt Stevens   Instinct is a tricky word. It can be ambiguous, fleeting, and invisible. It’s an intangible quality we seek for, foster…

The end game of design

One of the most valuable (and painful) lessons I’ve learned along my way is the ultimate purpose of design: to solve business solutions. It might sound obvious, and it might be something most designers would…

Focus is the antidote to mediocrity

Focus is a powerful thing. Focus is necessary for momentum, which is essential for efficiency, which is critical to profitability. It’s also a matter of excellence. Distractions dilute the process, which in turn weakens outcome….

Excellence Trumps Perfection

A lot of people pride themselves on being perfectionists. It’s a badge they proudly pin to the chest of their master craftsmanship. I understand the sentiment, and appreciate their sense of responsibility and the pride…

Why Runs Deep

Why a graphic designer? I supposed I should start off by way of introduction. My name is Seth Rexilius, and I am many things to many people: husband, father of four, lover of sports, believer…

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