When Lincoln Glass went through a change in leadership it signaled a need for a brand refresh. Starting with the logo, we worked with the new owners to create a new brand identity that includes a refreshed color palette, suite of fonts, image styles and an overall cohesive visual language. Their brand now celebrates their longevity in the Lincoln marketplace while feeling modern and relevant — attractive to both consumers and B2B audiences such as architectural firms and construction management. Their new identity is simple, unique and memorable and works in any context.

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