Simple Strat is a marketing agency here in Lincoln, Nebraska. They hired us to help them craft a new identity that would help set them apart in a simple yet memorable way. During the creative process we found the “not-equal” symbol to resonate, and ended up creating a simply stylized version that feels light, modern and professional. After pairing this with an appropriately clean and modern typeface we helped them create a fuller visual identity with colors, fonts and textures. The result is a brand identity that gives them flexibility, consistency and a positive first impression.