If your brand were a person, who would it be?
There's no such thing as an emotionless brand. Every brand has a unique personality that's made up of intrinsic attributes, values, and purpose. Whether you attract or repel certain people depends...
While Dr. Smoothie has been a staple in the healthy smoothie market for more than 20 years, their brand identity was failing to properly represent the freshness, deliciousness and innovation that they uniquely bring to bear in their full-line of...
There’s only one you. Are you capitalizing on the incredible opportunity your brand identity provides?
A multitude of variables goes into who you are as a business or product and how that’s expressed as a brand. Put simply, everything about your...
"The Art of Differentiation." This is how brand identity designer David Brier defines branding. And I love it.
I love it because the word “brand” is so ambiguous. We’ve written on this topic previously, attempting to create some clarity and articulate...
Consider your employees or the employees around you. Each one has a unique role within the company and a unique value it brings to the product or service you offer.
Ideally, each one is contributing something distinct to the overall mission...
There’s a lot of noise in this world.
Everywhere we turn, distractions clamor for our attention and affection. Perhaps never has this been truer than in our age of social media megalomania.
Not all these distractions are necessarily bad. Many good things...
WE BELIEVE IN THE POWER OF DESIGN.
A recent study found that when people distrust websites, 94% of the time they cite design-related reasons (compared to 6% content-related). If you want your print and digital materials to resonate with and influence...
Sometimes great work is complicated. Maybe there are lots of stakeholders, decision-makers, primary and secondary audiences, marketing messages and agency reps involved. Maybe you’re building a complex software system that’s never been built. Or maybe things are just disorganized.
But it...
“INSTINCT IS AS IMPORTANT AS INTELLECT, IT’S JUST HARDER TO SELL. ”
— MATT STEVENS
Instinct is a tricky word. It can be ambiguous, fleeting, and invisible. It’s an intangible quality we seek for, foster and proudly speak of — yet we...
One of the most valuable (and painful) lessons I’ve learned along my way is the ultimate purpose of design: to solve business solutions.
It might sound obvious, and it might be something most designers would intellectually deem to be true. But that...
