Month: September 2019

The Art of Differentiation

"The Art of Differentiation." This is how brand identity designer David Brier defines branding. And I love it. I love it because the word “brand” is so ambiguous. We’ve written on this topic previously, attempting to create some clarity and articulate...

What We Believe

WE BELIEVE IN THE POWER OF DESIGN. A recent study found that when people distrust websites, 94% of the time they cite design-related reasons (compared to 6% content-related). If you want your print and digital materials to resonate with and influence...

Sophistication Can Be Simple

Sometimes great work is complicated. Maybe there are lots of stakeholders, decision-makers, primary and secondary audiences, marketing messages and agency reps involved. Maybe you’re building a complex software system that’s never been built. Or maybe things are just disorganized. But it...

The Value of Instinct

“INSTINCT IS AS IMPORTANT AS INTELLECT, IT’S JUST HARDER TO SELL. ” — MATT STEVENS   Instinct is a tricky word. It can be ambiguous, fleeting, and invisible. It’s an intangible quality we seek for, foster and proudly speak of — yet we...

The End Game of Design

One of the most valuable (and painful) lessons I’ve learned along my way is the ultimate purpose of design: to solve business solutions. It might sound obvious, and it might be something most designers would intellectually deem to be true. But that...