There’s a lot of noise in this world.
Everywhere we turn, distractions clamor for our attention and affection. Perhaps never has this been truer than in our age of social media megalomania.
Not all these distractions are necessarily bad. Many good things...
WE BELIEVE IN THE POWER OF DESIGN.
A recent study found that when people distrust websites, 94% of the time they cite design-related reasons (compared to 6% content-related). If you want your print and digital materials to resonate with and influence...
Sometimes great work is complicated. Maybe there are lots of stakeholders, decision-makers, primary and secondary audiences, marketing messages and agency reps involved. Maybe you’re building a complex software system that’s never been built. Or maybe things are just disorganized.
But it...
“INSTINCT IS AS IMPORTANT AS INTELLECT, IT’S JUST HARDER TO SELL. ”
— MATT STEVENS
Instinct is a tricky word. It can be ambiguous, fleeting, and invisible. It’s an intangible quality we seek for, foster and proudly speak of — yet we...
One of the most valuable (and painful) lessons I’ve learned along my way is the ultimate purpose of design: to solve business solutions.
It might sound obvious, and it might be something most designers would intellectually deem to be true. But that...
Focus is a powerful thing.
Focus is necessary for momentum, which is essential for efficiency, which is critical to profitability.
It’s also a matter of excellence. Distractions dilute the process, which in turn weakens outcome. To do something with excellence means to...
A lot of people pride themselves on being perfectionists. It’s a badge they proudly pin to the chest of their master craftsmanship.
I understand the sentiment and appreciate their sense of responsibility and the pride they take in doing great work....
