Author: Seth

What We Believe

WE BELIEVE IN THE POWER OF DESIGN. A recent study found that when people distrust websites, 94% of the time they cite design-related reasons (compared to 6% content-related). If you want your print and digital materials to resonate with and influence...

Sophistication Can Be Simple

Sometimes great work is complicated. Maybe there are lots of stakeholders, decision-makers, primary and secondary audiences, marketing messages and agency reps involved. Maybe you’re building a complex software system that’s never been built. Or maybe things are just disorganized. But it...

The Value of Instinct

“INSTINCT IS AS IMPORTANT AS INTELLECT, IT’S JUST HARDER TO SELL. ” — MATT STEVENS   Instinct is a tricky word. It can be ambiguous, fleeting, and invisible. It’s an intangible quality we seek for, foster and proudly speak of — yet we...

The End Game of Design

One of the most valuable (and painful) lessons I’ve learned along my way is the ultimate purpose of design: to solve business solutions. It might sound obvious, and it might be something most designers would intellectually deem to be true. But that...