Brand Workshop
Not sure if you’re ready for a full rebrand, but feeling stuck?
Our brand workshops are designed to help you refine, align & clarify your brand strategy so you can maximize your brand impact.
Reimagining your brand can be a big investment, and a lot of people aren’t sure whether or not it’s the right move. We totally get that: the timing has to be right, key stakeholders on board and at least somewhat of an idea for where you want your brand to grow.
If those variables aren’t all lined up for you, or maybe you’re just unsure about your next steps, our brand workshop might be a good way to test the waters and rally the troops.
Having a clearly defined brand identity can be a challenge. You have to ask yourself:
- Is your messaging hitting home with your tribe?
- Do you have a robust brand style guide that drives all creative decisions?
- Is your audience engaged and connected to your brand on an emotional level?
- Do you know what makes you unique in a crowded market?
- Are you differentiating yourself in the eyes of a consumer?
- Is your logo dated?
- Are you consistent and creative in the application and execution of your brand identity?
Getting underneath the day-to-day business and uncovering what makes your brand truly unique can be a challenge. Sometimes you get too close and lose an objective perception. Other times, you go through internal shifts that create a need for realignment. And sometimes, you’ve just never had a solid brand strategy in place and you’re shooting from the hip with every new initiative.
That’s where we might be able to help. Our workshop is a chance to dig into your current brand strategy, ask lots of questions, go through some exercises with your team and get to the heart of who you are today and where you want to be in the future. We’ll identify the current strengths and weaknesses or your brand and together come up with a roadmap to get your brand to the next level.
You’ll come out of the brand workshop with:
- Better clarity on where your brand stands today
- Ideas for strengthening your brand’s visual identity
- Knowing whether or not you need a refresh, rebrand or to stick with what you have
- A better understanding of your position and perception in the marketplace
- Ideas for how to bring your brand to life with personality and purpose
Whatever challenges your brand is facing, we believe thoughtful brand strategy is a foundation for long-term business health. Establishing the right framework for your brand can be liberating and motivating. We’d love to help you get there.