Have you ever wondered how high-quality branding could transform your business? Contact WonderWild today! We’re a brand identity and design studio that specializes in helping brands get to the next level by improving their design strategy. We transform brands through...

A brand style guide is an important part of every brand identity project. It's the place where all the voice and visual assets culminate together into a cohesive, flexible identity system that serves as a launchpad for all future projects.  A...

Of course size matters. And in today's creative-agency economy, smaller is better.  Traditionally, the bigger the agency the better, more powerful, more capable, more trustworthy. But those Draper-esque days are fading away in today's economy and being replaced with smaller boutique-style...

More than ever, today's consumers are willing to stray from their tried-and-true brand loyalties and venture into new brands, products, and choices. And while a plethora of choices is good for consumers, it puts the onus on brands to constantly...

Branding and marketing — they live in the same house and have to play nice for your brand to thrive, but they're wildly different disciplines that require unique skillsets, processes, and deliverables. Branding seems to be the new favorite buzzword. Almost...

If your brand were a person, who would it be?  There's no such thing as an emotionless brand. Every brand has a unique personality that's made up of intrinsic attributes, values, and purpose. Whether you attract or repel certain people depends...

While Dr. Smoothie has been a staple in the healthy smoothie market for more than 20 years, their brand identity was failing to properly represent the freshness, deliciousness and innovation that they uniquely bring to bear in their full-line of...

There’s only one you. Are you capitalizing on the incredible opportunity your brand identity provides? A multitude of variables goes into who you are as a business or product and how that’s expressed as a brand. Put simply, everything about your...

"The Art of Differentiation." This is how brand identity designer David Brier defines branding. And I love it. I love it because the word “brand” is so ambiguous. We’ve written on this topic previously, attempting to create some clarity and articulate...

Consider your employees or the employees around you. Each one has a unique role within the company and a unique value it brings to the product or service you offer. Ideally, each one is contributing something distinct to the overall mission...