We've been working with our talented friends Blackhawk Digital Marketing, based in Austin, for a couple of years. So when the time was right for them to invest in a rebrand, we were happy to help them get underneath their current brand and business to truly define and express what makes them special. After a few years of being in business, they were ready to take their full brand identity to the next level. We worked through brand strategy together, better defining their personality, purpose, and position in the marketplace, along with their tone of voice and some key messaging. From there we developed a robust brand identity design system, including logos, colors, fonts, and secondary design elements. This gave them a flexible yet robust design framework they can grow with for years to come. We then helped them express their refreshed brand in a variety of materials, both print, and digital. This included web design, brand values posters, company merch/swag, business cards, and social media ads and templates.