"Plan well, live confidently." This is one of the things that sets CalmWater Financial Group apart and helps them create differentiation in the market. After decades of successful experience in the financial planning space, we partnered with their team to help them reimagine their brand and bring it up-to-date, ensuring they remain fresh and relevant for today's consumers. Our work included a thorough brand strategy in which we helped them create clarity and alignment around who they are and what makes them truly unique. We then developed a robust brand identity that gives them a visual and verbal platform to ensure they initiate the right story and make the right impression in any context or medium. This included key messaging, tagline, copywriting, colors, fonts, patterns, etc. From their we helped manifest their new brand into all sorts of marketing collateral, including a newly designed and developed custom website. They now have a compelling, cohesive brand that rallied their team internally and helped create excitement about what makes CalmWater truly special.