Flexia

Flexia is a relatively new product that’s designed to transform the way you do pilates at home. We partnered with Flexia as they were preparing to launch the product for pre-sale. Starting with brand strategy, we helped articulate and define their mission, vision, and values, ensuring their internal team was aligned. We then translated those internal strategic pieces into external-facing messaging and copywriting that was compelling and informative. We then refined their logo and full brand identity system, ensuring they had a consistent and creative visual platform to work from for years to come. We then brought the brand to life through marketing collateral and a Shopify website. Overall, the brand is trustworthy, compelling and engaging, setting the stage for a revolutionary product to hit the market.