Ever want to go grab a bite to eat with your friends, but can't figure out where to go? Hangry With Friends is a new app designed to streamline that very process. We worked with the founders to bring their vision for the brand to life through a fun, playful and engaging brand identity. The logo is appealing to young and old, distinct and flexible so it can work in any context or medium. Herman is an animated character that infuses personality and energy into the brand experience, and the warm, fresh colors and modern type create the perfect environment for a friendly, easy-to-use app. We also designed the app experience and helped manifest the visual identity into the full digital ecosystem.