Minnesota United FC 2017 Season Creative Direction

Partnering with 4040 Agency, we worked with Minnesota United FC on their seasonal creative direction for their inaugural season in MLS. Our design strategy and execution was pivotal in helping them create a design direction that connected them to their fans, set them apart from other teams, and ultimately created an emotional connection between brand + team + fan. Our work included a wide spectrum of both physical and digital materials, including things like tickets, scarves, signage, outdoor ads, digital ads, posters, environmental graphics and more. In the end, the season campaign was a smashing success in bringing the MNUFC brand to life in meaningful, compelling ways.