Partnering with 4040 Agency, we worked with the Washington Nationals to explore, create and execute their 2018-19 seasonal campaign creative direction. Our goal was to incorporate nostalgic baseball traditions while creating a sense of excitement and energy around this year's team. After exploring a few different design directions, we ultimately landed on a design toolkit that gave their team a variety of design elements that helped them maintain a consistent yet creative look throughout the entire baseball season. Not only did it rally the fans and create excitement around the team, it made the lives of their internal creative team easier. Every sports season has a narrative, and good creative work can help articulate the right message and create the right emotional connection with their fans.