Strategy
Positioning, competitive landscape, messaging hierarchy, naming, and portfolio architecture.
Worlds · CPG & DTC
Consumer brands built tostand out and sell through.
A great product deserves a brand worth reaching for. We design packaging, identity, and digital that work everywhere your customer finds you.
Who it’s for
For founders and brand leads whose product has to perform on a shelf and on a screen.
A consumer brand lives two lives at once: a split-second decision in a crowded aisle and a slow scroll on a product page.
We design for both, with systems that hold together from the first SKU to the twentieth.
What we do
Everything the launch needs, under one roof.
Identity
Logos, identity systems, typography, color, and creative direction. The ship itself.
Packaging
Shelf presence, label and carton systems, ecomm storytelling, and line extensions.
Digital
DTC sites, launch pages, campaigns, email, social, and retail media assets.
Rollout
Guidelines, sell sheets, pitch decks, and partner-ready collateral.
Why brands hire us
What you need. What you get.
Shelf pull
The brand that communicates fastest gets picked up. We design for that window.
DTC conversion
Clarity answers questions before they’re asked. That’s what converts.
A system that stretches
New SKUs, channels, and markets without losing the plot.
Speed with standards
Consumer brands move fast. So do we, without cutting corners.
Brands that earn the second purchase.
The first sale is the product’s job. The second one belongs to the brand: the one that made it feel like the right choice from the start.
Launching a first SKU, reviving a tired line, or scaling into retail. The brand has to be ready before the product hits the shelf.
— Last stop before orbitLincoln, NE · Everywhere
Liftoff. Your product is ready. Is your brand?
Your product is ready. Is your brand?
Start a project
seth@wonderwild.co
Launching, relaunching, or scaling? Let’s make the packaging and identity do the product justice.