About the studio

Branding for ambitious brandswith zero interest in mediocrity.

We take brands that are almost there and give them the clarity, structure, and visual punch to fight above their weight class.

The studio

Small on purpose. Senior by design.

WonderWild is a branding and design studio for brands that are done looking almost right. Brand strategy, visual identity, packaging, and web design all happen under one roof, so the story stays clear and the execution feels like one world, not a patchwork of vendors.

The crew is intentionally lean. Seth Rexilius, founder and creative director, leads every project and every relationship, with twenty-plus years of brand work behind him. When a project calls for a specialist, we bring in one from a tight network of people we trust. Small but mighty. No fluff.

We sit in the space between a freelancer and a big agency: the craft and accountability of a senior creative, with the range and rigor to build a complete brand.

Founder & creative director

Seth Rexilius

Creative director. Brand designer. The rare kind who brings the vision and builds it.

Seth has spent more than twenty years in brand identity, packaging, and creative direction: a decade inside agencies, then twelve years running WonderWild. He’s spent most of that time in the consumer packaged goods world, building brands that have to win in a split second on a crowded shelf and keep earning their spot after.

Every WonderWild project runs through him, from the first strategy conversation to the final files. No hand-offs to a junior bench, no telephone game.

Seth on LinkedIn ↗
Our process

No 47-step maze.

01

Discover

We dig into your product, audience, goals, and constraints. You talk, we listen and ask better questions. Out of it comes a simple strategy and a creative direction worth chasing.

02

Design

Strategy becomes something you can see and react to: identity concepts, messaging, packaging, or web layouts. We refine together until it feels undeniably right.

03

Deploy

We roll the chosen direction out across the things you actually need: files, templates, guidelines, and launch-ready assets. Stay on for rollout, or hand off clean to your team.

Why people call

You might come to us for…

Projects are scoped around what you actually need, not a bloated checklist.

  • A full rebrand or a first-time brand build
  • Packaging for a new product line or a hard refresh
  • A new website or a high-converting landing page
  • Strategy and messaging that sharpen the story
  • Ongoing creative support as the brand grows
What to expect

Working with us.

01

Senior attention, not layers

You work directly with experienced creative leadership. The person in the first call is the person doing the work.

02

Clear communication

Plain language, a transparent process, no ghosting, no mystery jargon.

03

Thoughtful design systems

Work built to scale as you add new products, locations, and campaigns.

04

A brand that feels like you

Not like everyone else on the shelf. You should be proud to show it off.

Where we work

Different worlds. Same standard.

01

Food & Beverage

Brands people want to taste, trust, and talk about. Shelf pull, appetite appeal, and a point of view.

02

Finance

Financial brands that want to earn trust at first glance and stop looking like everyone else in the category.

03

Hospitality

Hotels, lodges, restaurants, and bars that want a sense of place guests can feel before they arrive.

04

Luxury & Premium

High-consideration brands where every detail either builds the price or chips away at it.

05

Sports & Performance

Teams, gear, and performance brands built for motion and judged by people who can smell a fake.

06

CPG & DTC

Consumer brands that have to win twice: three seconds on a shelf and a full scroll on a screen.

07

Travel & Outdoor

Destinations, gear, and experiences for the stretch between everyday life and out there.

08

Lifestyle & Wellness

Products and services that live in daily rituals, where design, habit, and feeling meet.

Got questions first? Read the FAQ.

—   Last stop before orbitLincoln, NE  ·  Everywhere

Liftoff. Unleash your brand’s wild side.

Unleash your brand’s wild side.

No matter the category, we help you break through confusion and sameness to connect with the right people.

Start a project seth@wonderwild.co