Packaging strategy
Category and shelf audit, competitor review, messaging hierarchy, and claims priority.
Services · Packaging Design
Packaging design thatsells from six feet away.
Shelf presence, label and carton systems, and line architecture for CPG brands that need the box to do the selling.
Who it’s for
For founders launching a first product, and brand teams whose packaging has stopped pulling its weight.
Packaging is the one ad every customer sees. It has to stop the scroll on a product page, win three seconds on a crowded shelf, and still look good on the kitchen counter a month later.
We design packaging systems, not one-off labels: a structure that holds together from the first SKU to the twentieth, with press-ready files your printer will thank you for.
What’s included
Everything it takes. Nothing it doesn’t.
Structure & format
Format recommendations, dielines, and material direction alongside your supplier.
Label & carton design
Labels, cartons, sleeves, pouches, cans, and secondary packaging.
Line architecture
A system for flavors, sizes, and SKUs that scales without getting messy.
Production files
Press-ready art, color specs, and proof reviews so what ships matches what we approved.
How it works
Three moves. No maze.
Audit
We walk the shelf, real and digital, study the competition, and find the space your product can own.
Design
Concepts on real dielines and in real shelf context, refined until the hierarchy is undeniable.
Produce
Final art, specs, and proof reviews with your printer, so the box on the shelf is the box we designed.
Selected work
All work →Packaging we’ve shipped.
How much does packaging design cost?
Packaging-only projects are scoped to the number of SKUs, formats, and how much strategy is needed. Our minimum engagement is typically $10k, and most full brand-plus-packaging projects land between $15k and $75k.
How long does a packaging project take?
It depends on SKU count and approvals. A focused single-product project can move in a matter of weeks; a full line with brand work typically runs three to six months.
Can you redesign our packaging without a full rebrand?
Yes. We can refine what you have, build a stronger system around your existing logo, or help you decide whether it’s time for a deeper rethink.
Do you work with our printer or co-packer?
Yes. We prepare press-ready files to your printer’s specs and stay involved through proofs, so nothing gets lost between screen and shelf.
— Last stop before orbitLincoln, NE · Everywhere
Liftoff. Make the box do the selling.
Make the box do the selling.
Start a project
seth@wonderwild.co
Launching a new product or refreshing a line that’s lost its bite? Let’s talk.